The last successful Mars-centric film was the original 'Total Recall' in 1990. In Hollywoodland 1990 was forever ago. Hollywood is known to reboot franchises within the same decade of its original release (i.e. 'Spiderman).
It's precisely this reason that the 'Total Recall' remake was striped of all things Mars. Likewise, 'The Princess of Mars' was renamed the bland 'John Carter.' Inevitably, both of these films still failed. The 'Total Recall' remake was just a bad movie, but I surmise that 'John Carter' failed due to a poor marketing strategy. In either case, Mars was likely blamed and Hollywood's disdain for the red planet continued.
It's been done before, most recently with 'Apollo 18,' which was fairly decent for a found footage film. But hopefully 'The Last Days of Mars' will be more like 'Alien' and 'and less like 'Blair Witch.' Perhaps Hollywood has finally forgiven Mars? After all 200,000 people have signed up to go on a potential one-way trip to Mars if NASA ever gets its act together. So things are looking up for Mars, but wait 'The Last Days of Mars' is being released on Video on Demand (VOD) on October 31st and then in limited release on December 6th. VOD is fine for low-budget horror, but not for first run films.
Alas it appears that Hollywood has not forgiven Mars. I'm hoping that this film does well because I want Hollywood to understand that audiences don't hate Mars. We hate bad movies.